Dr. Gray (my dad:), approached me about “upgrading” his website.  After much discussion, we both agreed it was time for a complete refresh.  He’s made great strides in his first 4 years of owning the practice (which he purchased after retiring from 25 years in the Airforce).  He has an incredible patient-base and is excited to elevate his communications as he continues to grow.  

Of course with most redesigns, it’s best to have some fresh, high quality images to work with.  I was thrilled when he asked me (and trusted me enough!) to be his photographer.  It’s one thing to put everything you can into new clients and trust your instint…but when it’s your own family…it can be a little scarier!  If you know my dad, you know this guy has HIGH expectations (I say this kindly. Really).  When he wants something, he wants it that way only.  He’s usually right about it too:)  Well, no worries because the shoot went fantastic.  We planned out the right time of day for lighting the front of the office (mid day he gets these horrible heavy shadows on the left side).  The day was perfect.  The lighting was great.  Dad had lots of lab work to do so I shot lifestyle – most photos of him in his element.  

There’s one more piece to all of this. Greenline Creative.  We brought Julie and Dennis onto the project asap to collaborate with us in the shot-planning and wireframing stage.  They listened and heard my dad’s needs and have begun to produce a product right on target.  Here’s a quick peek of the site in the works!